Company at a glance
Location
Hamburg
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Yook developed software to help businesses understand the carbon footprint of their products. Its platform automated parts of the data collection and assessment process, turning product information into estimates of lifecycle emissions. This made carbon data more practical to use across large product ranges and procurement decisions.
The approach connected environmental measurement with everyday commercial choices: comparing products, identifying emissions hotspots and informing purchasing and product development. Through its work with procurement platform Unite, Yook also brought product-level emissions estimates into business purchasing and reporting. The company focused on making this information easier to obtain and use, so teams could consider climate impact alongside other product criteria.