XOXO is becoming the world's best soft drink

XOXO makes sparkling soft drinks with prebiotic fibre, fruit flavours and a lower-sugar recipe. The brand brings a functional ingredient into a familiar format: a can of soda designed to be enjoyed for its taste. Its range gives consumers another option when choosing an everyday refreshment.

The company combines recognisable flavours with colourful packaging and a focus on plant-based ingredients. Available through its online shop and retail partners, XOXO sits between traditional soft drinks and the growing range of products built around more considered ingredient choices. The aim is to make the switch feel straightforward, with a drink that fits naturally into the occasions when people would usually reach for a soda.