Backing Freda to bring better frozen meals to more homes

We’ve invested in Freda, joining a seven-figure seed round led by Graphit NeoTaste alongside existing investor FoodLabs and other business angels. We’re backing Philipp Kraiss and Christian Mahler as they build a new kind of frozen food brand.

Based in Passau, Freda combines its own production with partnerships with specialist food producers. The team is developing a range of meals that can be kept in the freezer and prepared at home, with particular attention to ingredients and taste.

For us, the opportunity starts with a familiar everyday need: a good meal when there is little time to cook. Freda has already reached more than 20,000 customers through its webshop in the year since launch.

The next step is to make the brand available to more people, with plans to expand the product range and enter retail. We’re pleased to support Philipp, Christian and the team as they take Freda beyond its first online customers.