Backing Hoola to turn customer conversations into growth

We’ve invested in Hoola, joining its €800,000 pre-seed round led by Abac Nest Ventures, alongside JME Ventures and Itnig. We’re backing founders Guillem Oliva and Scott Kapelewski as they build a more connected way for e-commerce brands to engage with their customers.

Hoola brings conversations from WhatsApp, live chat and email into one platform. Its AI helps brands understand what customers are looking for and use that context to provide relevant responses and support sales.

What interests us is the gap between answering a customer’s question and understanding what it means for their next purchase. Support and marketing often sit in separate tools, even though they are part of the same customer relationship.

Hoola is working to close that gap. We’re pleased to join Guillem and Scott at this early stage and support their ambition to make customer conversations a stronger part of how online brands grow.